Many of my clients have inquired as to which social media platforms they should utilize. Because social networking is all the rage these days, it's crucial to understand why you should bother with it in the first place. Simply said, it is because people prefer to do business with someone they enjoy being around. It is simple to establish relationships with clients and prospects, as well as with family and friends who can "recommend" you to their expanded network of acquaintances.
The goal of Social Media Marketing is to accomplish just that. Not long ago, I was booking meetings with local chambers of commerce and business networking groups in the mornings and at lunchtime. Even though these get-togethers are well-organized and managed professionally, the time commitments and expense might have a significant impact on your ability to be productive at your job. Consider the following: putting on your best clothes, leaving a half hour or more before the meeting to drive to the restaurant where the meeting will be held, checking in, finding your seat, getting your food, listening to the official opening remarks, waiting for everyone in the room to give their "elevator speech" or testimonial about another member, giving my 1-minute scorcher, wrapping up, networking, handing out business cards, and driving back to the office.
That's a relief because I was only meeting with individuals in my immediate vicinity a couple times a week. Now, thanks to social networking, I'm able to interact with a large number of people throughout the country quickly and easily, always putting my best foot forward, and my "friends" keep me in their thoughts with no effort on my part and no rubber chicken. In addition, I can put the monkey suit away in the closet. First and foremost, determine which websites your clients use.
This can be accomplished by reviewing emails sent to you by prospects, friends, and clients requesting you to participate in a particular Social Media platform. In the beginning, I recommend starting with one or two and gradually increasing the number of items you have in your collection over time. Take a look at one of these to get started: Facebook, Twitter, LinkedIn, Active Rain, or MySpace, just to name a few. If your target audience is on Twitter, don't waste your time figuring out how to use MySpace. Before you create your profile, you should decide what you want to achieve by using the site. Will you be using this for commercial purposes or for personal reasons? What is the frequency with which you will be upgrading it? What types of posts do you intend to make?
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